Privacy Policy

1. Information We Collect

Depending on how you interact with ABA Behavior Services, we may collect the following types of information:

Personal and Contact Information

This may include your name, telephone number, email address, mailing address, and other contact information voluntarily provided through our website, advertisements, inquiry forms, or direct communications.

Information About Services

When requesting information about ABA therapy or related services, parents, legal guardians, or authorized individuals may provide information about a child’s age, diagnosis, developmental needs, behavioral concerns, insurance coverage, or other information relevant to determining potential services.

Communication Information

We may maintain records of inquiries and communications made through telephone calls, emails, text messages, online forms, or other communication channels.

Website and Technical Information

When visiting our website or interacting with digital advertisements, certain technical information may be collected automatically, including IP addresses, browser types, device information, pages visited, referral sources, and website activity.

SMS and Telephone Information

We may collect mobile telephone numbers, communication preferences, and records of consent to receive text messages or telephone communications.

We seek to collect only the information reasonably necessary to respond to inquiries, facilitate requested services, provide services, and fulfill applicable legal obligations.

2. How We Use Information

ABA Behavior Services may use collected information for the following purposes:

• Responding to inquiries from prospective and current families.

• Providing information about ABA therapy and available services.

• Scheduling introductory consultations, assessments, and appointments.

• Coordinating intake, enrollment, and service delivery.

• Communicating with parents and caregivers regarding requested services.

• Processing insurance verification, authorizations, billing, and administrative matters.

• Managing website forms, advertising inquiries, and referral requests.

• Sending service-related text messages, emails, or telephone communications.

• Providing promotional communications when legally permitted and, where required, with appropriate consent.

• Maintaining, improving, and protecting our website and business operations.

• Meeting applicable legal, regulatory, and professional obligations.

We do not sell personal information to third parties for their independent marketing purposes.

3. HIPAA and Protected Health Information

As a behavioral healthcare provider, ABA Behavior Services recognizes the importance of safeguarding Protected Health Information (PHI).

When information is subject to the Health Insurance Portability and Accountability Act (HIPAA), we handle that information in accordance with applicable HIPAA Privacy, Security, and Breach Notification requirements.

We maintain administrative, technical, and physical safeguards designed to protect sensitive health information from unauthorized access, use, or disclosure.

Protected Health Information may be used or disclosed as permitted or required by law, including for treatment, payment, healthcare operations, and other legally authorized purposes.

When applicable, additional details regarding the use and disclosure of Protected Health Information are provided through our HIPAA Notice of Privacy Practices.

This website Privacy Policy does not replace any separate Notice of Privacy Practices applicable to clinical services.

4. Sharing Information with Third Parties

ABA Behavior Services may work with trusted third-party organizations that assist with website operations, advertising, marketing communications, appointment scheduling, information technology, administrative functions, or service delivery.

These organizations may process limited personal information on our behalf when necessary to perform their contracted responsibilities.

Examples may include:

• Website hosting and technology providers.

• Marketing and advertising service providers.

• Communication and text messaging platforms.

• Appointment scheduling and inquiry management systems.

• Healthcare professionals involved in authorized services.

• Insurance companies and billing administrators.

• Professional, legal, and compliance service providers.

Business Associate Agreements and Confidentiality

ABA Behavior Services has obtained signed, legally binding Business Associate Agreements (BAAs) with third-party service providers that qualify as business associates under HIPAA and handle Protected Health Information (PHI) on our behalf.

These agreements require applicable third-party providers to maintain the confidentiality and security of Protected Health Information, implement appropriate safeguards, and comply with applicable HIPAA privacy and security requirements.

All third-party business associates are required to have an executed Business Associate Agreement in place before accessing, receiving, maintaining, or transmitting PHI on behalf of ABA Behavior Services.

We do not authorize third-party business associates to use or disclose Protected Health Information for purposes outside those permitted by their agreements or applicable law.

We may also disclose information when required by law, authorized by an individual, or otherwise permitted under applicable legal requirements.

Mobile Information and SMS Consent

ABA Behavior Services does not sell, rent, or disclose mobile telephone numbers or SMS consent information to third parties or affiliates for their independent marketing or promotional purposes.

Information regarding an individual’s consent to receive text messages is not shared with third parties for their own marketing purposes.

Authorized communication vendors may process mobile numbers and consent records solely to provide messaging services on behalf of ABA Behavior Services, subject to appropriate contractual and privacy protections.

5. Text Messaging and Telephone Communications

Individuals who voluntarily provide their telephone numbers and agree to receive communications from ABA Behavior Services may receive text messages or telephone calls relating to their inquiries or requested services.

Communications may include:

• Responses to requests for information.

• Follow-up regarding ABA therapy inquiries.

• Scheduling or confirming introductory calls.

• Appointment reminders.

• Intake and enrollment information.

• Service-related updates.

• Other communications consistent with the consent provided.

Where applicable, text messages may be sent through authorized communication platforms or service providers acting on behalf of ABA Behavior Services.

Consent to receive marketing or promotional text messages is not a condition of purchasing or receiving services.

Message frequency may vary. Message and data rates may apply.

Recipients may opt out of text messages at any time by replying STOP.

For assistance, recipients may reply HELP or contact ABA Behavior Services directly.

Opting out of text messaging does not necessarily prevent communications through other legally permitted channels.

We encourage individuals not to send sensitive medical information through standard text messages unless an appropriate secure communication method has been established.

6. Website Log Files

Our website may collect standard technical information through server logs and similar technologies.

This information may include IP addresses, browser information, referring pages, dates and times of website visits, and other website activity.

Such information may be used to maintain website functionality, improve performance, monitor security, troubleshoot technical problems, and understand general website usage.

7. Cookies and Similar Technologies

Our website may use cookies, analytics tools, and similar technologies to improve website functionality and understand how visitors interact with our content.

These technologies may collect information about website traffic, visitor preferences, and interactions with certain pages or advertisements.

Information collected through these technologies may be processed by third-party technology or analytics providers acting in accordance with applicable agreements and legal requirements.

Visitors may manage certain cookie preferences through their browser settings.

Disabling cookies may affect some website functions.

We seek to use website tracking and advertising technologies in a manner consistent with applicable privacy requirements, including additional protections applicable to health-related information.

8. Third-Party Websites and Advertising Platforms

ABA Behavior Services may advertise through third-party websites, social media platforms, and digital advertising services.

Individuals who interact with our advertisements may be directed to our website or to forms operated by authorized third-party providers.

Information voluntarily submitted through these forms may be transmitted to ABA Behavior Services or to service providers acting on our behalf for inquiry management and follow-up.

Third-party websites and platforms may maintain their own privacy policies and information collection practices.

We encourage individuals to review those policies before submitting personal information.

ABA Behavior Services is not responsible for the independent privacy practices of websites or platforms outside our control.

9. Children’s Privacy

ABA Behavior Services provides behavioral healthcare services to children and recognizes the importance of protecting information relating to minors.

Information about children may be provided by parents, legal guardians, authorized caregivers, or other individuals legally permitted to disclose such information.

Our website and advertising forms are intended for adults seeking information about services and are not designed to collect personal information directly from children.

We do not knowingly solicit personal information directly from children under the age of 13 through our general website or marketing forms.

Information relating to children is handled in accordance with applicable privacy, healthcare, and child-protection requirements.

10. Information Security

ABA Behavior Services uses reasonable administrative, technical, and organizational measures designed to safeguard personal information against unauthorized access, alteration, disclosure, or loss.

Security measures may include access restrictions, secure information management systems, staff confidentiality requirements, and appropriate oversight of third-party providers.

However, no electronic communication, website, or information storage system can be guaranteed to be completely secure.

We encourage individuals to contact us directly if they have concerns about submitting sensitive information electronically.

11. Data Retention

We retain personal information for periods reasonably necessary to fulfill the purposes described in this Privacy Policy, provide requested services, maintain business records, and satisfy applicable legal requirements.

Health records and other regulated information are retained in accordance with applicable federal and state record keeping obligations.

When information is no longer required, we take appropriate steps to securely dispose of or de-identify it, where feasible and legally permitted.

12. Your Privacy Choices and Requests

Individuals may contact ABA Behavior Services with questions about personal information they have provided or to request changes to their communication preferences.

Depending on applicable law, individuals may have rights to request access to certain information, seek corrections, or exercise other privacy-related rights.

Requests involving Protected Health Information are handled in accordance with applicable HIPAA requirements and our Notice of Privacy Practices.

Individuals may withdraw consent to receive optional marketing communications at any time using the applicable unsubscribe or opt-out instructions.

13. Changes to This Privacy Policy

ABA Behavior Services may revise this Privacy Policy periodically to reflect changes in business practices, technology, legal requirements, or services.

Any updates will be posted on our website with a revised effective date.

We encourage visitors to review this page periodically to remain informed about our privacy practices.

14. Acknowledgment and Consent

By using our website or voluntarily submitting information through our online forms, visitors acknowledge that they have been provided access to this Privacy Policy.

Where consent is required for specific communications, including certain text messaging or marketing activities, we will seek that consent separately in accordance with applicable requirements.

Submitting an inquiry does not establish a clinical provider-patient relationship or constitute enrollment in services.

15. Contact Information

For questions regarding this Privacy Policy, privacy practices, or communications from ABA Behavior Services, please contact:

ABA Behavior Services LLC

Phone: (908) 418-3793

Email: info@ababehaviorservices.com