FAQs

Applied Behavior Analysis (ABA) is a science in which the principles of behavior are applied systematically to improve socially meaningful behavior. These behaviors include increasing socially significant behaviors and decreasing undesirable behaviors. Each skill that is taught is broken down into stepping stones that build on each other to lead to success. ABA can be used with anyone that wants to increase or decrease behaviors and it is the only evidence-based treatment for individuals on the autism spectrum.

Families choose ABA Behavior Services because we prioritize quality, expertise, and individualized care.

✔ Doctoral-Level Clinical Oversight

Our agency is founded and directed by Dr. Alexandra O’Grady, PhD, BCBA-D, a doctoral-level behavior analyst with over 15 years of experience supporting children with autism and developmental needs.

✔ Locally & Privately Owned

We are a locally owned New Jersey agency built intentionally to provide personalized, relationship-driven care for families.

✔ Experienced ABA Therapists

We hire only seasoned therapists with extensive ABA experience, ensuring your child receives skilled and compassionate support.

✔ Exceptional Staff Retention

Our supportive professional culture allows us to retain highly qualified clinicians — which means greater consistency for your child’s therapy team.

✔ NJDOE Approved Agency

We are approved by the New Jersey Department of Education, allowing us to collaborate effectively with schools and educational teams.

✔ Insurance Accepted

We work with many major insurance providers to help families access the services their children need.

Yes. ABA Behavior Services provides individualized in-home ABA therapy in New Jersey. Depending on a child’s needs and availability, services may also take place in daycare, private school, or community settings. Contact us to discuss your town and the setting that works for your family.

ABA Behavior Services serves children as young as 12 months old all the way into young adulthood. Research indicates that children younger than 5 years old who receive early and intensive behavior therapy make the most gains, because ABA can change the pattern of the brain. However, consistent ABA therapy is effective for individuals over the age of 5.

We teach a variety of skills including: pre-academic, academic, communication, receptive, expressive, leisure/play, social, imitation, self-care, pre-vocational, vocational, feeding, toileting, sleeping, self-management, desensitization, tolerance training, and decreasing interfering behaviors.

ABA Behavior Services works in collaboration with families to meet individual client goals. Each client is assigned to a Board Certified Behavior Analysis (BCBA) that will complete an initial assessment to develop goals in collaboration with caregivers. These goals are continuously updated based on progress and needs. A behavior therapist works with your child during each session, at least two times a week. The BCBA provides training and support to the behavior therapist and will supervise approximately 20% of sessions. Your child’s progress is tracked through data that is collected at each session. These data are analyzed and guide decision making and programming decisions to ensure your child is making progress. This objective format is what sets ABA apart from most other scientific disciplines. It helps us know for certain that what we are doing is impacting change and/or allows us to modify protocols to see gains. The BCBA also collaborates with other service providers (e.g., Speech Language Pathologists, Occupational Therapists, Physical Therapists), can provide IEP assistance if applicable to maintain team cohesion, and provides parent/caregiver training in behavior techniques.

We’re proud to share that we do not have staff turnover.

We work intentionally to create a supportive, mission-driven culture where therapists and BCBAs feel valued, respected, and professionally fulfilled. Our team is paid competitive rates, receives strong clinical support, and is never treated as “just a number.”

When clinicians feel supported and appreciated, they stay — and that consistency directly benefits the children and families we serve.

In addition to individualized ABA therapy, we offer:

• Social Skills Groups (Ages 2–8)

Small group settings designed to teach cooperation, communication, and peer interaction skills.

• Developmental Check-Ins (12 Months – 4 Years)

A supportive option for parents who want to ensure their child’s development is progressing appropriately.

• Parent & Caregiver Training

We provide dependable parent coaching so families can confidently support their child’s progress at home and in everyday routines.

Most health insurance plans provide coverage for medically necessary Applied Behavior Analysis (ABA) therapy for children diagnosed with autism spectrum disorder (ASD). Depending on your specific plan, families may be responsible for deductibles, copays, or coinsurance.

At ABA Behavior Services, we also provide individualized behavioral therapy and support for children with ADHD, emotional regulation difficulties, and other behavioral challenges. These services are typically offered on a private-pay basis, as insurance coverage for ABA therapy is generally limited to autism-related treatment.

We understand that navigating insurance can be confusing. Our team helps families review their benefits, understand potential out-of-pocket expenses, and explore available payment options before beginning services.

Not sure whether your child’s services would be covered? Contact us! We’re happy to discuss your child’s needs, help you understand your insurance benefits, and explain our private-pay options.

We work with many major insurance plans, including Aetna, Aetna NJEHP, Horizon Blue Cross Blue Shield of NJ, Horizon BCBS NJ Direct, Horizon BCBS NJ Direct NJDPB, Horizon NJ Educators Health Plan, Blue Cross and Blue Shield Federal Employee Program, Anthem, and other major health plans, for members who have out-of-network benefits. Coverage varies by individual plan, and our team can verify your benefits before services begin.

We proudly serve families across New Jersey with a wide variety of employer-sponsored insurance plans—including families employed by Google, Meta, Verizon, TD Bank, KPMG, MERCK, Otsuka, the Jets, and the Ford Foundation as well as teachers and school district staff, police officers, fire fighters, and other public-sector employees. 

We make the insurance and billing process as simple and stress-free as possible for our families. Our team handles insurance claims directly, so parents are not required to submit superbills, file claims, or navigate the reimbursement process on their own.

Once services are billed, claims are submitted directly to your insurance company for processing. After a claim has been processed, your insurance company will issue an Explanation of Benefits (EOB) outlining the services billed, the amount covered by insurance, and any applicable patient financial responsibility. Your financial responsibility is determined by the cost-sharing terms of your individual insurance plan, which may include a deductible, copayment, and/or coinsurance. Families are only billed for their applicable patient responsibility after their insurance claims have been processed and reviewed. Once the applicable out-of-pocket maximum under your plan has been reached, your cost-sharing responsibility may be eliminated according to the terms of your coverage.

Balance billing can occur when a healthcare provider is out-of-network with an insurance company. Insurance companies establish an allowed amount for covered services, which may be lower than the provider’s standard rate. The difference between these amounts may become the patient’s financial responsibility. At ABA Behavior Services, we do not balance bill families unless it is necessary. In circumstances where balance billing is necessary, total charges are capped at our established private-pay rates. Our team will review this directly with families in advance if balance billing applies to their specific insurance plan, ensuring full transparency regarding any potential financial responsibility.

In some cases, an insurance company may issue a reimbursement check directly to the policy holder rather than to our practice. If this occurs, our billing team will guide you through the process of forwarding the insurance payment to ABA Behavior Services and provide any necessary instructions to ensure your account is handled correctly.

We also routinely pursue single-case agreements (SCAs) when appropriate, which may allow eligible families to access their in-network insurance benefits for our services, even when we are considered an out-of-network provider.

Because every insurance plan is different, our team will help verify your benefits, explain your coverage, and answer any billing questions before services begin and throughout your child’s care.

We believe high-quality ABA therapy should be accessible to as many children and families as possible. In addition to working with insurance, ABA Behavior Services accepts private-pay clients, including families seeking support for children with ADHD, behavioral challenges, developmental concerns, or other needs that may not meet insurance requirements for ABA coverage.

We understand that the cost of therapy can be a significant consideration for families, and we are committed to helping make exceptional, individualized ABA services as accessible and affordable as possible. Our team can work with families to discuss private-pay options and develop a service plan that is clinically appropriate, practical, and responsive to your family’s needs.

Our goal has always been simple: to provide the quality of ABA therapy we would want for our own children and to help every child we serve make meaningful, lasting progress. Please contact us to discuss available options.

We provide telehealth and in person services.

ABA Behavior Services provides in-home, school, daycare, camp, and community-based ABA therapy throughout New Jersey. We serve children and families with autism, ADHD, and behavioral challenges, with a strong presence throughout Union County, Morris County, Somerset County, Essex County, Middlesex County, Warren County, Sussex County, Passaic County, Hudson County, Bergen County, Hunterdon County, and Monmouth County.

Our New Jersey ABA therapy service areas include:

• Union County: Berkeley Heights, New Providence, Summit, Westfield, Cranford, Scotch Plains, Mountainside, Springfield, Clark, Garwood, Fanwood, and surrounding communities.

• Morris County: Chatham, Chester Township, Madison, Morristown, Morris Plains, Randolph, Denville, Florham Park, Long Hill, Long Valley, Mountain Lakes, Harding, Mendham Borough, Mendham Township, Kinnelon, Montville, Washington Township, and surrounding communities.

• Somerset County: Basking Ridge, Bernardsville, Bridgewater, Bedminster, Somerville, Hillsborough, Warren, Watchung, Montgomery, Green Brook, Peapack-Gladstone, Branchburg, Far Hills, and surrounding communities.

• Essex County: Short Hills, Millburn, Livingston, Maplewood, South Orange, West Orange, Roseland, Glen Ridge, North Caldwell, Montclair, Verona, Cedar Grove, West Caldwell, Essex Fells, and surrounding communities.

• Middlesex County: Cranbury, Plainsboro, Metuchen, East Brunswick, Edison, South Brunswick, Monroe, and surrounding communities.

• Warren County: Greenwich, Blairstown, Allamuchy, Frelinghuysen, Independence, and surrounding communities.

• Sussex County: Sparta, Green Township, Byram, Hardyston, Lafayette, and surrounding communities.

• Passaic County: Wayne, Little Falls, Pompton Lakes, Hawthorne, Ringwood, Totowa, and surrounding communities.

• Hudson County: Hoboken, Weehawken, Secaucus, Jersey City, Bayonne, and surrounding communities.

• Bergen County: Alpine, Saddle River, Upper Saddle River, Franklin Lakes, Ho-Ho-Kus, Ridgewood, Glen Rock, Tenafly, Cresskill, Demarest, Closter, Wyckoff, Englewood Cliffs, Woodcliff Lake, Ramsey, and surrounding communities.

• Hunterdon County: Tewksbury, Clinton Township, Readington, Raritan Township, Flemington, Lambertville, High Bridge, and surrounding communities.

• Monmouth County: Rumson, Colts Neck, Holmdel, Fair Haven, Little Silver, Marlboro, Manalapan, Spring Lake, Sea Girt, and surrounding communities.

We also provide ABA services throughout New Jersey based on clinician availability.

Looking for ABA therapy near you in New Jersey? Contact our team to confirm current availability in your town.